Case studies
Real Klaviyo accounts. Every number from the dashboard.
Eleven client results, from a $1.12M account to single emails that recovered revenue nobody was chasing. Clients stay anonymous because most sell in regulated categories.
from one account in 12 months, 91% from flows
of email revenue from flows on our largest accounts
documented case studies
deliverability score after a 90-day recovery
Featured
The biggest results.
$1.12M attributed to email, 91% from flows
The flow system kept selling through a six-week operational pause and picked straight back up.
$0 → $203k from a 302-subscriber list
No flows, no campaigns, no structure on day one. Flows drove the growth before a single campaign went out.
54% → 100/100 without switching platforms
List cleaning, engagement-based sending and SPF, DKIM and DMARC fixed the root cause instead of the symptoms.
More results
Single flows and fixes that paid off.
in 9 months, 74% from flows. Email is now about 29% of total store revenue.
Recreational DTC · $3.14 per recipient$140,521in 7 months after moving revenue from campaigns to automation. 80% from flows.
DTC brand · 86/100 deliverability+57%flow revenue in 30 days. Flows went from 19% to 41.7% of email revenue.
Canadian DTC · 10.5k list$16,202from one automated cross-sell email, with no discount.
$3.92 per recipient · +190% vs benchmarkCA$12,230in 90 days from one custom product-interest flow. No new traffic, no discounts.
Custom flow · mid-funnel intentCA$5,429in five Black Friday days from a checkout-abandoner flow, without deeper discounts.
CA$301.64 average order$3,445from one email to 489 engaged non-buyers. No discount offered.
54.1% open · $5.47 per recipientCA$651in 24 hours from a campaign that had made $0, reworked rather than rebuilt.
Open rate 60.2% → 70.3%What do these results have in common?
Every result here came from building automated flows before scaling campaigns. On our largest documented accounts, flows produce 74–95% of Klaviyo-attributed email revenue. The case studies credit the gains to flow structure, segmentation and timing rather than bigger discounts.
How are these results measured?
Every figure is Klaviyo-attributed revenue taken from the client’s own Klaviyo dashboard, shown in the screenshot on each case study. Klaviyo credits an order to email when the buyer opened or clicked an email in the days before purchasing (five days by default). Amounts in CA$ come from Canadian stores.
Want this system running in your store?
Start with a free email audit. We record a video review of your flows, segments and deliverability within five business days. Plans from $1,500 a month, month-to-month.