Case study · Reactivation · single email
$3,445 from engaged subscribers who had never bought.
revenue from one email
revenue per recipient
open rate, 9.8% click rate
The starting point
A large group of subscribers had opened and clicked emails for months without ever ordering. There was no system targeting them, and discounts weren’t an option in this regulated, margin-sensitive category.
What we built
- A segment of subscribers engaged in the last 90 days with zero orders, entered once with no re-entry
- One validation-led email, “These picks lead the pack”: best sellers, top-reviewed products and the most-viewed items from the last 90 days
- A confident tone, visible review counts, products stacked in a clear order and several ways to click through
The results
The email reached 610 deliveries with a 54.1% open rate, 9.8% click rate and 2.1% order rate, producing $3,445 at $5.47 per recipient, with no discount.
489 people had read the emails for months without ordering. One email built on best sellers and review counts turned 2.1% of them into buyers.
Want this system running in your store?
Start with a free email audit. We record a video review of your flows, segments and deliverability within five business days. Plans from $1,500 a month, month-to-month.
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