Case study · Custom flow · 90 days
CA$12,230 in 90 days from subscribers who clicked but never added to cart.
from the flow in 90 days
in the first 30 days
extra ad spend or discounts
The starting point
Subscribers were clicking specific products again and again, but not adding them to cart or starting checkout. The existing flows only responded to page visits and cart additions, so this clear buying signal got no follow-up.
What we built
- Trigger: repeat clicks on high-engagement products within 90 days, no purchase, and not already in an abandonment flow, so attribution stays clean
- Content: the exact product they clicked, related products in the same category and best-selling variations
- Tone: reinforcement over urgency and familiarity over hype, with confident calls to action
- No extra campaign sends, no discount stacking and no additional ad spend
The results
The flow made CA$2,879 in its first 30 days and CA$12,230 over 90 days, from attention the brand already had. A second interest flow built on the same logic added CA$6,759 in its first month.
Want this system running in your store?
Start with a free email audit. We record a video review of your flows, segments and deliverability within five business days. Plans from $1,500 a month, month-to-month.
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