$16,202 from a single automated cross-sell email.

The starting point

The client wanted higher customer lifetime value without aggressive upselling or discount-heavy promotions. First orders were going out, but there was no post-purchase strategy to turn buyers into repeat customers.

What we built

• A cross-sell email triggered after fulfillment, when customers are most receptive
• Recommendations matched to the category of the original order, using dynamic product blocks and conditional logic
• Copy that confirms the purchase first, then introduces the next product in a low-pressure “you might also love” tone
• One email, one product cluster, one ask, in a clean, mobile-first layout

The results

The email reached 4,128 recipients and generated $16,202, or $3.92 per recipient, 190% above the benchmark for post-purchase emails. It earned more per recipient than some of the client’s best campaigns, fully automated and without a discount.

A post-purchase flow shouldn’t end at “thank you”.