About Retention Drivers
A small team that runs Klaviyo for ecommerce brands.
Retention Drivers is a small email marketing team focused on the automated flows that keep revenue coming between campaigns. Most of our clients found us through referrals. This site is where we write down what we do.
How we work
Three things we don’t compromise on.
Flows first
Campaigns create spikes; flows create stability. We build the automated layer before we scale sending, which is why 74–95% of email revenue on our largest accounts comes from flows.
Senior people in your account
No handoff from a salesperson to a junior pod. The people who audit your account are the people who run it.
Published prices, no lock-in
Plans from $1,500 a month, month-to-month with 30 days’ notice. You own your Klaviyo account, templates and list.
Working together
What does working with Retention Drivers look like?
Every account starts with an audit, then core flows go live within six weeks, then we scale campaigns and testing on a monthly plan.
Audit
We review flows, segments, deliverability and your revenue split, then agree what to fix first.
Build
Core flows go live first. Most accounts see flow revenue within 30–45 days.
Scale
Campaigns on a set calendar, advanced flows, testing and a monthly revenue report.
Who you’ll work with
Small team. Senior people in your account.
“What stood out to me was the level of detail and thought behind everything. The whole system runs smoothly and doesn’t require constant oversight, which made a big difference for us.”
Runs strategy and the team that builds your flows and campaigns. Fred teaches Klaviyo strategy in his Udemy course, Klaviyo Mastery to Boost E-commerce Email Marketing Success, and writes about retention on LinkedIn.
Your day-to-day contact: one point of contact for updates, approvals and the monthly revenue report.
Who we work with
Which brands do we work with?
We work with ecommerce brands on Shopify and WooCommerce, and we specialize in regulated DTC categories.
Regulated DTC brands
Cannabis, vape and tobacco brands can’t rely on Meta or Google ads, so email and SMS carry their growth. That’s where our biggest results come from, and we know the platform rules and deliverability risks that come with those categories.
Want this system running in your store?
Start with a free email audit. We record a video review of your flows, segments and deliverability within five business days. Plans from $1,500 a month, month-to-month.